000 -LEADER |
fixed length control field |
00408nam a2200121Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160316s9999 xxu||||| |||| 00| 0 eng d |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wasson, Chester R |
245 ## - TITLE STATEMENT |
Title |
The strategy of marketing research |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York |
Name of publisher, distributor, etc. |
Appleton-century-Crofts |
Date of publication, distribution, etc. |
1964 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
X, 661p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |