| 000 -LEADER |
|---|
| fixed length control field |
00419nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160316s9999 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-8442-3046-4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Surmanek Jim |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Media Planning: A practical guide |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Illinois |
| Name of publisher, distributor, etc. |
NTC books |
| Date of publication, distribution, etc. |
1986 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XV,165p;22.5cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media |
