Press advertising: A study of selected advertisements (Record no. 39811)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00421nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s9999 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathur, Navin |
| 245 ## - TITLE STATEMENT | |
| Title | Press advertising: A study of selected advertisements |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bombay |
| Name of publisher, distributor, etc. | Himalaya |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 256p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mangalore University Library | Mangalore University Library | 1997-05-05 | 0.00 | 659.1907 MAT | 71247 | 2017-07-31 | 2017-07-31 | BK | |||||
| Mangalore University Library | Mangalore University Library | 1997-05-05 | 0.00 | 659.1907 MAT;1 | 81320 | 2017-07-31 | 2017-07-31 | BK | |||||
| Mangalore University Library | Mangalore University Library | 1997-05-05 | 0.00 | 659.1907 MAT;2 | 81321 | 2017-07-31 | 2017-07-31 | BK |